One of the topics that ocuped the media agenda this week was the return of one hundred chileans from Venezuela, in the context of the “humanitary” plan that this goovernment has impulsed. One hundred chileans, and a cat. This post is about the cat. About the cat and the importance that the chileans medias have bring to him.

Important medias like CNN Chile puts this title: “100 chileans and a cat returns from Caracas, Venezuela”. Another medias, like Radio Zero, puts the next: “A cat returns to the country from Venezuela”. Some TV programs, puts GC’s that said: “The cat that have been return to the country from Venezuela”. By this notices we could know everything about the cat: his name -Micifuz Oliver-, who’s his owner –a girl who has anxiety, so the cat is part of her treatment- and in what conditions cat travels: unfortunely, the cat was unquiet during all the fly. All of these with images of the cat, like close-ups, per twenty minutes or more, even forgetting the people that returns.

Many people are quite critical with this type of news, but it is worth asking if perhaps, these same news, give a particular character to television ... Raul Ruiz said that, indeed, that kind of news give a certain personality to chilean television. Many people try to give seriousness to something that doesn’t necessarily have to be. In fact, there are more serious news channels. We just have to find it.